Ken Berwitz has been a successful market researcher for 40 years and a focus group moderator for 35 of those years. He has avidly followed politics throughout his adult life.
Ken and his wife Arleen are native New Yorkers who now live in New Jersey.
Barry Sinrod has been a respected leader in the marketing and research community for over 40 years, conducting surveys for many of the leading corporations, and this is his 10th book.
Barry attributes his sense of humor and all the good that has come his way to his love for the Brooklyn Dodgers, statistics, and growing up in Brooklyn.