Story-Based Selling

Story-Based Selling

As a founder of a successful organization that trains and develops sales professionals, Jeff Bloomfield has given a lot of thought to why customers say yes. In Story-Based Selling: Create, Connect, and Close, Mr. Bloomfield says it's really no mystery. People buy from people they trust. They trust people they like, and they like people they connect to...

We

In this fresh, original book, Steve Yastrow turns conventional sales and marketing on its head by showing what really motivates your customers: A strong relationship with your business. Both a manifesto and how-to guide, We: The Ideal Customer Relationship will change the way you interact with customers.and change the way your customers think about you.

Bio-Touch

SQ21

According to author Cindy Wigglesworth, Spiritual Intelligence is the ability to behave with wisdom and compassion while maintaining inner and outer peace regardless of the situation.  In her new book, SQ21: The Twenty-One Skills of Spiritual Intelligence, Cindy helps us understand how spiritual intelligence is analogous to such concepts as IQ and emotional intelligence (EQ)...

Agency Mania

Agency Mania was written because billions of dollars in company budgets are invested every year into marketing efforts that strive to deliver engaging consumer experiences and deliver measurable business results...

What Happens Now?

Few leaders will admit it, but again and again the growth of their organizations outruns their skills. If you're one of those leaders, you know the result: as the job grows bigger than you are, you get disoriented by a world of unfamiliar challenges. You then hit a wall of ineffectiveness, a stall point...

Enlightened Negotiation

We negotiate more frequently than we realize not only in the workplace but also with family, friends and neighbors. Negotiation is like breathing, which we do all the time—although we seldom take the initiative to learn proper breathing techniques. Likewise, we fail to acquire skills for a meaningful and efficient way to negotiate...

My Scandalous Little Rule Book

Buckle up folks, this is one wild ride. Brimming with true-life shockers and candid confessions, My Scandalous Little Rule Book is a self-help book like no other. Part naughty memoir, part advice column, author Jacquie Somerville irreverently spells out her rules for embracing risk, challenging the perceived "norm," and living a more exciting life...

The Master Coach

Today, coaching is recognized to be one of the most effective human resource development processes available, and it is becoming increasingly popular in organizations of all sizes...

Decide to Profit

Dr. Dorriah Rogers, CEO of Paradyne Consulting Works, shares her last twelve years of consulting and research for numerous Fortune 100 and 500 companies, large government entities and the U.S. military in her book Decide to Profit: 9 Steps to a Better Bottom Line...

The Fundable Startup

If you are the founder of a high-tech startup company, you know it’s a daunting task, and the odds of success are slim. All founders dream of achieving a rewarding outcome like Steve Jobs or Bill Gates, but few reach such a pinnacle. In The Fundable Startup: How Disruptive Companies Attract Capital, Fred M...

Profit Motive

Most businesses are driven to maximize profit, but what does this drive really mean in action? In Profit Motive: What Drives the Things We Do economist Charles Sauer makes the case that identifying your own and others’ “Profit Motives” provides the foundation for running a successful business, being an effective leader, a good consumer, and getting what you really want out of life...

Business of a Spiritual Matter

M. Gasby Brown--CEO and Philanthropy Consultant for her company, The Gasby Group--shows you how to fund your faith-based organization. From churches to schools to corporations, Business of a Spiritual Matter shows you how to "Lead with a Mission" including how to: -Plan giving and soulful fundraising -Meet economic challenges -Work with consultants

Take Me with You

During the spring of my fourteenth year, I ran away from home. On a cold night in early February, I disappeared into a Kansas snowstorm. My family lived outside Kansas City. For much of our time together, Dad preached at Edwardsville Christian Church. We lived in the parsonage, a two-bedroom box just south of the railroad tracks separating the white and black parts of town...

Smart Partners

Most people want partners in their personal lives, and many businesses start with some form of partnership structure. Yet so many personal and professional partnerships disintegrate, sometimes quickly. That’s one reason why our own partnership seems so amazing, even miraculous, to people who know us. “How do you do it?” they constantly ask...

The Heart of Hospitality

Success in today’s rapidly changing hospitality industry depends on understanding the desires of guests of all ages, from seniors and boomers to the newly dominant millennial generation of travelers...

Enlightened Negotiation™

We negotiate more frequently than we realize not only in the workplace but also with family, friends and neighbors. Negotiation is like breathing, which we do all the time—although we seldom take the initiative to learn proper breathing techniques. Likewise, we fail to acquire skills for a meaningful and efficient way to negotiate...

SQ21

According to author Cindy Wigglesworth, Spiritual Intelligence is the ability to behave with wisdom and compassion while maintaining inner and outer peace regardless of the situation.  In her new book, SQ21: The Twenty-One Skills of Spiritual Intelligence, Cindy helps us understand how spiritual intelligence is analogous to such concepts as IQ and emotional intelligence (EQ)...

People Tools for Business

Great Relationships Are Your Key To Business Success. Whether you’re just starting your career or have been in the business world for years, this book provides all the tools you’ll need to create long lasting success in your life...

StoryBased Selling

As a founder of a successful organization that trains and develops sales professionals, Jeff Bloomfield has given a lot of thought to why customers say yes. In Story-Based Selling: Create, Connect, and Close, Mr. Bloomfield says it's really no mystery. People buy from people they trust. They trust people they like, and they like people they connect to...

People Tools

NEW YORK TIMES BESTSELLER!Getting along well with others is the real secret to success and happiness. In tens of thousands of classrooms we teach reading, writing, and arithmetic and yet we leave solutions to the universal problems of human relationships to be discovered, if at all, by trial and error. The trial is painful and the error is costly...

Ditch the Pitch

In today’s world, customers don’t want to hear sales pitches, but so many salespeople still rely on them. In his breakthrough handbook, Ditch the Pitch, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. Steve’s advice: tear up your sales pitch and instead improvise persuasive...

The Rhino Records Story

In the 1970s in the backroom of a record store, Harold Bronson and Richard Foos were making history-and so, Rhino Records was born. Harold Bronson's The Rhino Records Story tells the tale of how a little record shop became a multimillion dollar corporation.

Culture Clash 2

Few are prepared for managing across cultures, and the costs of cultural blind spots can spin out of control-from lawsuits to lost opportunities. Forged in the fire of clashing cultures and living on four continents, Dr. Zweifel developed a fool-proof methodology for managing successfully across borders...

The Russian Endgame

When former KGB agent Dimitri Orlov orchestrates an alliance between two world powers bent on domination, he unleashes a powerful chain of events that will rock the Western World. The agenda? Eliminate the President of the United States and seize classified military weaponry capable of shifting the balance of world power...

MEMEnomics

From the Foreword by Don Edward Beck, PhD: Books about subjects like economics are rarely written from the perspective of human or cultural evolution. Seldom, if ever, does a reader come across a narrative with pioneering methods that reframe a specialized discipline through a wide-cultural whole systems approach. This is precisely what Said E...

Balance

Balance The