The Power of Primary Food: Tools for Nourishment Beyond the Plate

While food is critically important, it is secondary to the area of primary food—loving our lives, moving our bodies, having meaningful careers, and embracing the things that feed us on a mental, emotional, psychological, and spiritual level.

In order to effectively improve our diets, we must be willing to look not only at the food on our plates, but at the experiences that feed us on a daily basis. Primary Food offers a fresh perspective on nutrition—one that considers the aspects of well-being that cannot be measured in calories.

Joshua Rosenthal

Joshua Rosenthal MScED is the founder and director of the Institute for Integrative Nutrition, an online higher education school where students are trained as Health Coaches and receive the holistic nutrition education and business skills to go out into the world and make a contribution to the health and happiness of everyone. Founded by Rosenthal in 1992, the Institute for Integrative Nutrition has grown from a small classroom of passionate individuals to a global community of over 100,000 students and graduates in over 155 countries worldwide. His revolutionary approach introduces a wide variety of dietary theories – from Eastern to Western, ancient to modern and everything in between. He identified that the food on your plate is secondary to healthy relationships, regular physical activity, a fulfilling career, and a spiritual practice – all of which can fill your soul and satisfy your hunger for life. Joshua is a highly sensitive healer with a Master’s of Science degree in Education and 30 years in the fields of whole foods, personal coaching, and teaching.