Big Game Bigger Impact

In 2014, a small team of San Francisco Bay Area residents was assembled to work on what would be the biggest Super Bowl the NFL had ever staged - the milestone Super Bowl 50. The first Super Bowl in the Bay Area in more than 30 years, there was no municipal purse to tap, nor any roadmap to follow: this group had to develop its own playbook. In Big Game Bigger Impact authors Pat Gallagher and Stephanie Martin chronicle how the members of the San Francisco Bay Area Super Bowl 50 Host Committee came together with the region to not only host a Super Bowl, but also redefine the experience in the process. After the final whistle was blown, Super Bowl 50 was the most giving, most shared and most participatory Big Game to date. Former Host Committee colleagues, Gallagher and Martin provide an insider’s look into lessons learned during the Host Committee’s two-year run-up – lessons that could benefit any business – and how their culture helped to achieve a record-setting Super Bowl, both on and off the field.

Pat Gallagher Pat Gallagher is a pioneer in the sports, entertainment and visitor industries, and played a key role in the success of the landmark Super Bowl 50 Host Committee. Best known for his long career as the innovative “idea guy” for the San Francisco Giants, Gallagher is proud to have made the “fun business” his life’s work.

Stephanie Martin Stephanie Martin is an accomplished marketing and communications professional who has shaped consumer outreach, stakeholder engagement and brand development strategies for Fortune 500 companies such as The Home Depot and SUPERVALU, and major sporting events including Super Bowl 50 and the 34th America’s Cup. Her brand strategy company, BrandForward, helps athletes tap into the power of their platforms.