Positive Impact

Keld Jensen brings a unique blend of real-world experience and strategic problem solving to the global conversation on optimizing business transactions. Through his experience as CEO of several publicly traded Scandinavian companies, his participation in numerous start-ups, and as Founder and CEO of MARKETWATCH CENTER FOR NEGOTIATION, he advocates changing the culture of deal making organizations in order to impact the bottom line and increase shareholder value.

Keld Jensen

Keld Jensen is an internationally recognized expert and advisor on business, communication and negotiation. He works with governments and major corporations toward achieving greater levels of success through optimized solutions to complex problems.Keld’s background is primarily in sales and marketing; he has also served as CEO of a publicly-traded Scandinavian company. He teaches at top-ranked universities around the world. These include MBA programs at the Thunderbird School of Global Management, the Baltic Management School (nominated one of the world’s 18 most innovative business schools), and Denmark’s Aalborg University. He has lecture frequently at Copenhagen Business School, and served as chairman of the school’s Center for Negotiation.Mr. Jensen has made more than 200 international TV appearances, contributes regularly to Forbes magazine, and has published hundreds of articles in other major business publications in Europe, Asia Pacific and the U.S. He is the founder and head of MarketWatch Center for Negotiation, a consulting and training organization working with private industry and governmental bodies around the world. His clients include Vestas, Novo Nordisk, Johnson & Johnson, Carlsberg Group, Siemens, Rolls Royce, SAB Miller, Bang & Olufsen, UNICEF, ThermoFisher and the governments of Canada, Denmark and Greenland. A prolific author, Keld has written 23 books, several of them award winners. His works are available in more than 35 countries and in 16 languages, with more than 2.8 million readers.