The Beatles Are Coming!
The Birth of Beatlemania in America
"The Beatles Are Coming!" covers the Beatles first visit to the United States and the events leading up to the group's arrival on February 7, 1964. It is the most thorough and accurate book ever published on how Beatlemania evolved in America. The book details why Capitol Records turned down the Beatles four times before finally agreeing to release their records. It tells the stories of two small companies, Vee-Jay and Swan, who issued the group's records without success in 1963. It details the American media coverage of the Beatles in late 1963, when Beatlemania was viewed as a curious fad happening in England that could never catch on in the United States. It explains how the Beatles were booked for "The Jack Paar Program" and "The Ed Sullivan Show," as well as two concerts at Carnegie Hall. The book concludes with stories and pictures of the Beatles historic first U.S. visit in February, 1964. The book contains over 450 images, including many previously unpublished photos of the Bea
Bruce Spizer of New Orleans, Louisiana
Bruce Spizer has written eight critically acclaimed Beatles books, including The Beatles Records on Vee-Jay, The Beatles' Story on Capitol Records, The Beatles on Apple Records, Beatles for Sale on Parlophone Records and The Beatles Are Coming! The Birth of Beatlemania in America. He has appeared on several national television programs (ABC's Good Morning America and Nightline, CBS's Early Show, CNN and Fox National News) and radio programs (NPR, ABC, BBC) as a Beatles expert and has given presentations at the Grammy Museum, the Rock 'N' Roll Hall of Fame and Museum, the American Film Institute, the Paley Center for Media, the Newseum, New York's Lincoln Center and Beatles conventions throughout the United States and in Liverpool, England. Bruce serves a consultant for Universal Music Group, Capitol records and Apple Corps, Ltd. on Beatles projects.
