Killing Keiko

The True Story of Free Willy's Return to the Wild

The true story of Keiko, the world’s most famous killer whale and his release to Icelandic waters has gone untold until now. Millions of Free Willy movie enthusiasts have been led to believe that Keiko’s return to the wild was a triumph, just like the Hollywood version. But according to author Mark Simmons, director of the Keiko Animal Behavior Team on the Keiko Release Project, the whale’s riveting story is one of unnecessary tragedy. Killing Keiko unveils the shocking evolution and collapse of the whale’s rehabilitation, covering his final trek across the North Atlantic to his heart-wrenching death in Norway. In life, Keiko was undoubtedly the most famous whale in history. In death, he became the most famous case of animal abuse the world could not yet fathom.

Mark Simmons

Mark has worked in the field of applied behavioral sciences for 28 years. As the director of animal husbandry for the Keiko Release Project, Simmons authored and applied the behavioral rehabilitation blueprint for reintroduction that gained approval from the Icelandic Ministry of Fisheries for Keiko’s formal release.

He assists governments on protective marine legislation, participates in ongoing research with marine mammals and is heavily involved in the rescue and rehabilitation of sick and stranded animals. Simmons has provided consulting on marine mammal health assessment and recovery, training program evaluation and development, and zoological program management to numerous agencies such as NOAA/NMFS and facilities worldwide in United States, Mexico, Singapore, Bahamas, Dubai, Philippines, Iceland, Jamaica, Panama, China and St. Lucia.

He has taught marine mammal behavioral science at the University of Miami and conducted numerous seminars and public lectures on the Keiko Release Project.

Marketing & Publicity
  • Keiko lecture and book launch event at Georgia Aquarium August 14, 2014
  • Media junket with satellite truck and in-studio interivews surrounding Georgia Aquarium event.
  • AP Newswire Press Release to Science/Nature venues, Consumer Media and Entertainment News Media
  • Author will be doing lectures on the book and marine mammal welfare at select zoos and aquariums in the United States
  • Video vignettes of the Keiko release project never-before-seen will be released in select media outlets and online
  • Social media campaign includes active Twitter, Facebook, Vine and Instagram feeds during and after the Georgia Aquarium launch event.