Strategic Entrepreneurism

Shattering the Start-Up Entrepreneurial Myths

Every entrepreneur's dream is to create the next big name success story like Amazon.com, or Google. While everyone should dream big, the reality is that most startups fail precisely because they're trying to become the next big name success. The real secret to entrepreneurial success lies in Strategic Entrepreneurism where you design a company specifically to be acquired by a larger one.That's why the founder and CEO of several successful high-tech startup companies, multi-millionaire Jon Fisher, has written down his success principles. Strategic Entrepreneurism shows entrepreneurs how to design their companies towards the path of least resistance, maximum payoff, and lowest risk. Entrepreneurs will learn how to evaluate their business ideas; leverage technology to increase profits; choose strategic customers to insure their company's survival; generate revenue from their company's inception; and avoid competing against larger companies. Above all, Strategic Entrepreneurism explains th

Jon Fisher Jon Fisher has successfully started up, run and sold two high-tech companies. In addition to over a decade worth of practical business experience as the CEO of both of his companies, Jon is also an adjunct professor of business at the University of San Francisco (USF). Jon was awarded Silicon Valley's Entrepreneur of the Year award in 2007.

Gerald Fisher

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