Passion To Create

This is an incredible, inspirational and fascinating autobiography of Cheryl Cecchetto. In 1990, in a 1-bedroom apartment in Santa Monica, California, an aspiring actress from Northern Canada, in need of her proverbial “day job,” started a part-time, one-woman party planning company with a Smith-Corona typewriter, and a fax machine next to her bed. 25 years later, Cheryl Cecchetto is the go-to Special Event producer in Hollywood, inspiring the most original and distinguished celebrations in what should also be known as “The Entertain-ING Capitol of The World.” “Passion to Create” chronicles Cheryl’s path to manifesting some of the most memorable and high profile events in Los Angeles, sprinkled with amusing stories and anecdotes not normally available for general consumption. With humor and candor, Cheryl details the collaborative inspiration and challenges of many of her creations, as well as behind-the-scenes drama and hilarity that apparently comes with the territory. She also shares her philosophies on work ethic, service, generosity, family, and balance. “… and if it isn’t fun,” Cheryl adds, “why do it? I’m encouraged that people are intrigued by this Industry, want to hear more, and laugh in all the right places.” 

Cheryl’s many prestigious clients and projects include:

Academy Awards Governor’s Ball - 25 consecutive years
Emmy Awards Governor’s Ball - 17 consecutive years
The G’Day USA Gala - 11 consecutive years
Emirates Airlines
Children’s Hospital Los Angeles
The Tournament of Roses – Rose Parade
Guess?
Warner Brothers Studios
Cedars-Sinai Hospital
Entertainment Weekly
20th Century Fox
People’s Choice Awards
Goldman Sachs

Cheryl Cecchetto

Cheryl Cecchetto, owner and president of Sequoia Productions, has been at the forefront of the special event world since 1990. At the heart of the entertainment industry in Los Angeles, Cecchetto and her crackerjack production team have consistently delivered comprehensive, cutting edge celebrations to the most distinguishing of clients, and savviest of guests. Trained in Toronto and New York in the performing arts, Cheryl’s penchant for the dramatic inspires both classic elements and emerging technologies to transform guests via all of the five senses. Cheryl has been featured on Good Morning America, The Today Show, CNN, E! Entertainment, Entertainment Tonight, FOX News, CBS News, ABC’s On The Red Carpet, and Access Hollywood. Her events and designs have been featured in countless publications including The Los Angeles Times, In Style, The Robb Report, Entertainment Weekly, USA Today, Vanity Fair, and People Magazine.